[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ochmt.cz\/vlivny-nastroj-marketingu-youtuberi\/#Article","mainEntityOfPage":"https:\/\/www.ochmt.cz\/vlivny-nastroj-marketingu-youtuberi\/","headline":"Vlivn\u00fd n\u00e1stroj marketingu: Youtube\u0159i","name":"Vlivn\u00fd n\u00e1stroj marketingu: Youtube\u0159i","description":"V\u00a0posledn\u00edch letech se o nich mluv\u00ed v\u00edce ne\u017e kdy jindy. Z\u00edsk\u00e1vaj\u00ed nemal\u00e9 p\u0159\u00edjmy z\u00a0\u201epostov\u00e1n\u00ed\u201c sv\u00fdch vide\u00ed na sv\u00e9m kan\u00e1le na YouTube. Ano, \u0159e\u010d je o youtuberech. Poj\u010fte se s\u00a0n\u00e1mi pod\u00edvat, jak to cel\u00e9 funguje, co je hlavn\u00edm p\u0159\u00edjmem youtuber\u016f a nevynech\u00e1me ani \u010deskou YouTube sc\u00e9nu. Co d\u011bl\u00e1 youtuber? Youtuber je osoba, kter\u00e1 na sv\u016fj kan\u00e1l, […]","datePublished":"2023-05-06","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.ochmt.cz\/author\/#Person","name":"","url":"https:\/\/www.ochmt.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ochmt.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ochmt.cz\/wp-content\/uploads\/img_a295495_w2144_t1506807261.jpg","url":"https:\/\/www.ochmt.cz\/wp-content\/uploads\/img_a295495_w2144_t1506807261.jpg","height":0,"width":0},"url":"https:\/\/www.ochmt.cz\/vlivny-nastroj-marketingu-youtuberi\/","wordCount":488,"articleBody":"V\u00a0posledn\u00edch letech se o nich mluv\u00ed v\u00edce ne\u017e kdy jindy. Z\u00edsk\u00e1vaj\u00ed nemal\u00e9 p\u0159\u00edjmy z\u00a0\u201epostov\u00e1n\u00ed\u201c sv\u00fdch vide\u00ed na sv\u00e9m kan\u00e1le na YouTube. Ano, \u0159e\u010d je o youtuberech. Poj\u010fte se s\u00a0n\u00e1mi pod\u00edvat, jak to cel\u00e9 funguje, co je hlavn\u00edm p\u0159\u00edjmem youtuber\u016f a nevynech\u00e1me ani \u010deskou YouTube sc\u00e9nu.Co d\u011bl\u00e1 youtuber?Youtuber je osoba, kter\u00e1 na sv\u016fj kan\u00e1l, um\u00edst\u011bn\u00fd na YouTube nahr\u00e1v\u00e1 vlastn\u00ed videa a pro inspiraci tak\u00e9 sleduje videa ostatn\u00edch youtuber\u016f. V\u011bt\u0161inou pro pos\u00edlen\u00ed sv\u00e9ho vlivu na ur\u010ditou c\u00edlovou skupinu pou\u017e\u00edvaj\u00ed tak\u00e9 jin\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b.Jak\u00fd druh vide\u00ed youtuber to\u010d\u00ed?Ka\u017ed\u00fd youtuber m\u00e1 sv\u016fj typ vide\u00ed, kter\u00e9 nat\u00e1\u010d\u00ed. Tyto videa jsou pro n\u011bj osobit\u00e9 a z\u00e1rove\u0148 charakterizuj\u00ed c\u00edlovou skupinu, kterou ve sv\u00fdch vide\u00edch oslovuje. Mu\u017ei youtube\u0159i nat\u00e1\u010dej\u00ed nap\u0159\u00edklad videa o online hr\u00e1ch (gameplay), v\u00fdzvy (challenge) \u010di videa, ve kter\u00fdch se jejich ob\u011b\u0165 stane ter\u010dem vtip\u016f (prank ). \u017deny \u010di d\u00edvky youtuberky zase \u010dast\u011bji nat\u00e1\u010dej\u00ed videa o prob\u011bhl\u00fdch n\u00e1kupech (haul), videa, kde p\u0159edv\u00e1d\u00ed sv\u00e9 l\u00ed\u010den\u00ed (make-up tutorial) nebo videa s\u00a0ka\u017edodenn\u00edmi z\u00e1\u017eitky (vlog).Co \u010din\u00ed p\u0159\u00edjem youtubera?Ze za\u010d\u00e1tku do vide\u00ed youtubera vkl\u00e1d\u00e1 Google reklamy a o v\u00fdt\u011b\u017eek z\u00a0t\u011bchto reklam se d\u011bl\u00ed s\u00a0youtuberem. N\u00e1sledn\u011b, a\u017e youtuber z\u00edsk\u00e1 v\u00edce odb\u011bratel\u016f, ho za\u010dnou oslovovat jednotliv\u00ed z\u00e1stupci firem a domlouvaj\u00ed si spolupr\u00e1ci, spo\u010d\u00edvaj\u00edc\u00ed zejm\u00e9na v\u00a0propagaci produktu firmy ve vide\u00edch. Nab\u00eddky na spolupr\u00e1ci pak rostou p\u0159\u00edmo \u00fam\u011brn\u011b s\u00a0rostouc\u00edm po\u010dtem sledovatel\u016f youtubera. Spolupr\u00e1ce s\u00a0firmami jsou n\u00e1sledn\u011b hlavn\u00edm p\u0159\u00edjmem youtuber\u016f.\u010ce\u0161t\u00ed youtube\u0159iPopularita \u010desk\u00fdch youtuber\u016f neust\u00e1le stoup\u00e1. O tomto faktu sv\u011bd\u010d\u00ed tak\u00e9 Utubering festival, kter\u00fd se u n\u00e1s ka\u017edoro\u010dn\u011b kon\u00e1 v\u00a0Praze a p\u0159il\u00e1k\u00e1 spousty fanou\u0161k\u016f youtuber\u016f. Na tomto festivalu se mohou fanou\u0161ci setkat se sv\u00fdmi obl\u00edbenci, prohodit s\u00a0nimi p\u00e1r slov a p\u0159\u00edpadn\u011b se s\u00a0nimi nechat vyfotit. Youtube\u0159i zde tak\u00e9 prod\u00e1vaj\u00ed sv\u016fj merchandising, co\u017e jsou produkty, vyroben\u00e9 nebo navrhnut\u00e9 samotn\u00fdmi youtubery. Mohou m\u00edt podobu tri\u010dka, n\u00e1ramk\u016f, ta\u0161ek a jin\u00fdch upom\u00ednkov\u00fdch p\u0159edm\u011bt\u016f. V\u00a0\u010cesk\u00e9 republice najdeme zastoupen\u00ed cel\u00e9 \u0159ady vide\u00ed \u2013 p\u0159es m\u00f3du, kosmetiku, denn\u00ed z\u00e1\u017eitky a\u017e po cestov\u00e1n\u00ed a gameplay.Sou\u010dasn\u00e1 doba tomuto \u201eonline podnik\u00e1n\u00ed\u201c p\u0159eje jako nikdy p\u0159edt\u00edm. Neust\u00e1le p\u0159ib\u00fdv\u00e1 vlivn\u00fdch youtuber\u016f i dal\u0161\u00edch sledovatel\u016f. Pokud v\u00e1s \u010desk\u00e1 YouTube sc\u00e9na je\u0161t\u011b neoslovila, dejte ji \u0161anci. Zejm\u00e9na cestovatelsk\u00e1 videa stoj\u00ed za zhl\u00e9dnut\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.8\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vlivn\u00fd n\u00e1stroj marketingu: Youtube\u0159i","item":"https:\/\/www.ochmt.cz\/vlivny-nastroj-marketingu-youtuberi\/#breadcrumbitem"}]}]