[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ochmt.cz\/jak-je-dulezita-reklama-v-podnikani\/#Article","mainEntityOfPage":"https:\/\/www.ochmt.cz\/jak-je-dulezita-reklama-v-podnikani\/","headline":"Jak je d\u016fle\u017eit\u00e1 reklama v podnik\u00e1n\u00ed","name":"Jak je d\u016fle\u017eit\u00e1 reklama v podnik\u00e1n\u00ed","description":"Dob\u0159e zvolen\u00e1 a promy\u0161len\u00e1 propagace \u010dinnosti \u0159emesln\u00edka \u010di obchodn\u00edka je z velk\u00e9 \u010d\u00e1sti kl\u00ed\u010dem k \u00fasp\u011bchu v podnik\u00e1n\u00ed. Ka\u017ed\u00fd podnikatel, kter\u00fd si tvo\u0159\u00ed reklamu, chce, aby se ta jeho n\u011bjak odli\u0161ovala od konkurence, aby zv\u00fdraznila hodnotu reklamovan\u00fdch v\u00fdrobk\u016f nebo slu\u017eeb. A aby m\u011bla tu s\u00edlu p\u0159im\u011bt sou\u010dasn\u00e9 i budouc\u00ed z\u00e1kazn\u00edky k n\u00e1kupu. Podnikatel by m\u011bl velmi dob\u0159e zv\u00e1\u017eit jej\u00ed […]","datePublished":"2019-07-08","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.ochmt.cz\/author\/#Person","name":"","url":"https:\/\/www.ochmt.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ochmt.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ochmt.cz\/wp-content\/uploads\/img_a349708_w2644_t1564826003.jpg","url":"https:\/\/www.ochmt.cz\/wp-content\/uploads\/img_a349708_w2644_t1564826003.jpg","height":0,"width":0},"url":"https:\/\/www.ochmt.cz\/jak-je-dulezita-reklama-v-podnikani\/","about":["Podnik\u00e1n\u00ed"],"wordCount":594,"articleBody":"\tDob\u0159e zvolen\u00e1 a promy\u0161len\u00e1 propagace \u010dinnosti \u0159emesln\u00edka \u010di obchodn\u00edka je z velk\u00e9 \u010d\u00e1sti kl\u00ed\u010dem k \u00fasp\u011bchu v podnik\u00e1n\u00ed. Ka\u017ed\u00fd podnikatel, kter\u00fd si tvo\u0159\u00ed reklamu, chce, aby se ta jeho n\u011bjak odli\u0161ovala od konkurence, aby zv\u00fdraznila hodnotu reklamovan\u00fdch v\u00fdrobk\u016f nebo slu\u017eeb. A aby m\u011bla tu s\u00edlu p\u0159im\u011bt sou\u010dasn\u00e9 i budouc\u00ed z\u00e1kazn\u00edky k n\u00e1kupu.\tPodnikatel by m\u011bl velmi dob\u0159e zv\u00e1\u017eit jej\u00ed obsah, aby byla jasn\u00e1, obsahovala zn\u00e1m\u00e9 v\u00fdrazy a nep\u016fsobila dvojsmysln\u011b. Tak\u00e9 by m\u011bla b\u00fdt pochopiteln\u00e1 a snadno zapamatovateln\u00e1, m\u011bla by vyvolat z\u00e1jem, p\u0159esto\u017ee jsme denn\u011b vystaveni nespo\u010dtem reklam ze v\u0161ech stran. To, \u017ee byla p\u0159ijata a pochopena, si podnikatel snadno ov\u011b\u0159\u00ed n\u00e1kupem z\u00e1kazn\u00edky.\t\tVe spoust\u011b zem\u00ed na sv\u011bt\u011b je reklama regulov\u00e1na pr\u00e1vn\u00edm syst\u00e9mem. T\u00fdk\u00e1 se v\u011bt\u0161inou n\u011bkter\u00fdch v\u00fdrobk\u016f, jako nap\u0159. cigarety, zbran\u011b, l\u00e9ky, alkohol nebo vyu\u017e\u00edv\u00e1n\u00ed mal\u00fdch d\u011bt\u00ed v reklam\u011b. \u010cesk\u00e1 republika je vzhledem k ostatn\u00edm zem\u00edm dost benevolentn\u00ed, ale i u n\u00e1s plat\u00ed na\u0159\u00edzen\u00ed o z\u00e1kazu pou\u017e\u00edv\u00e1n\u00ed podprahov\u00fdch, klamav\u00fdch a skryt\u00fdch reklam. Dle evropsk\u00fdch sm\u011brnic je povolena reklama srovn\u00e1vac\u00ed.\tKoncov\u00e9 z\u00e1kazn\u00edky lze oslovit reklamou, nap\u0159.:\t–          v ti\u0161t\u011bn\u00fdch novin\u00e1ch, \u010dasopisech\t–          v r\u00e1diu\t–          v televizi\t–          plak\u00e1ty na r\u016fzn\u00fdch kulturn\u00edch, sportovn\u00edch akc\u00edch\t–          let\u00e1kem vhozen\u00fdm do schr\u00e1nky\t–          na billboardech\t–          sv\u011bteln\u00e9 reklamy, nap\u0159. na domech\t–          na r\u016fzn\u00fdch serverech internetu\t–          na vlastn\u00edch webov\u00fdch str\u00e1nk\u00e1ch firmy\t–          spole\u010densk\u00fdm setk\u00e1n\u00edm p\u0159i prezentaci n\u011bjak\u00e9ho v\u00fdrobku\t–          ud\u00e1lost\u00ed, p\u0159i kter\u00e9 se otev\u00edr\u00e1 nov\u00fd obchod\t–          na veletrz\u00edch\t–          ve st\u00e1nc\u00edch p\u0159i p\u0159\u00edle\u017eitosti kulturn\u00edch akc\u00ed\t–          na z\u00e1vodn\u00edch autech\t–          na dresech sportovc\u016f\t–          na firemn\u00edch autechTak\u00e9 jde o to ve spr\u00e1vn\u00fd \u010das vystihnout zm\u011bnu na trhu zbo\u017e\u00ed nebo slu\u017eeb a zareagovat na to. Nap\u0159. je m\u00f3dn\u00ed tzv. retro n\u00e1bytek, tak si t\u0159eba staro\u017eitn\u00edk zaplat\u00ed p\u016flstr\u00e1nkovou reklamu v \u010dasopisech o bydlen\u00ed. Podpo\u0159it prodej pr\u00e1v\u011b reklamou je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch zp\u016fsob\u016f, jak p\u0159il\u00e1kat nov\u00e9 z\u00e1kazn\u00edky. Potom u\u017e jenom sta\u010d\u00ed b\u00fdt poctiv\u00fd a reklam\u011b dost\u00e1t. Podnikatel si tak udr\u017e\u00ed st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky a z\u00edsk\u00e1 nov\u00e9.                                                                                                                                                                                                                                                                                                                                                                                        3.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak je d\u016fle\u017eit\u00e1 reklama v podnik\u00e1n\u00ed","item":"https:\/\/www.ochmt.cz\/jak-je-dulezita-reklama-v-podnikani\/#breadcrumbitem"}]}]